In the retail world, POP stands for "Point of Purchase". It's a broad, catchy term used to describe all the things companies use to display their product in a retail environment. At Seea, our budget is pretty small for such things, which just means we have to get creative and go DIY!
Our friend Darren at Black Duck Ding Repair is a pretty busy guy, but he sure stepped up to the plate when we presented him our latest project. The challenge: convert a thrift store lamp into an amazing piece of custom POP, built for our friends at Surf Indian. Check out the photos - he did a "bang up" job!
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Initial planning with the Surf Indian & Seea logos printed out on rice paper |
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Darren lays down a "logo sandwich" - the rice paper disappears as the resin soaks through the fiberglass |
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After the resin cured, we cut out the "window panes" to fit the lamp. They slid right into place! |
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Darren, amazed at the final product! |
Well, it doesn't get much better than that for custom POP. Just goes to show that it sure helps having a good ding repair guy - thanks Darren! Be on the lookout for more special projects from Seea x Surf Indian soon!!