free domestic shipping on all orders over $100

Seea debuts in the RedMilk Room at the White Trade Show in Milan

Posted by Amanda Chinchelli-Greer on

Seea in the RedMilk Room at the White Tradeshow in Milan, Italy.

If there is any event to slip our typically dirty beach feet into heels, it’s Milan Fashion Week. Seea was honored to be invited to the Redmilk Magazine Room at the White Tradeshow in Milan, held Sept 20-22 during Milan Fashion Week, and we had fun dressing up for the occasion to meet with top editors, buyers and beautiful people styled to the max.

The weather in Milan was perfect and vibe of the trade show had great energy being in the company of the brands: Saline Reliques, Andy Lifschutz Jewelry, Sunettes Sunglasses and Stine Goya in the RedMilk Room. It was a blast catching up with friends like Seeababe artist Natalia Resmini and stylist Elisabetta Dal Bello. Special thanks to our mom who helped out with baby Annabel between Amanda’s interviews and line showings!

From left, Seea designer Amanda Chinchelli, RedMilk founder and creative director Fabiola Di Virgilio and stylist Elisabetta Dal Bello.

Welcome to White in Milan! 

Inside the RedMilk room at White in Milan. 

Baby Annabel (daughter of designer Amanda Chinchelli) with grandma and Mauro from Saline Reliques handbags. 

Thanks to the friends that stopped by and all the news ones we met along the way! Some of our favorite personalities were Mauro and Gennaro Capasso, who make the cool limited edition bags named Saline Reliques. Gennaro is the most charismatic, kind and wild Italian surfer that also imports Gato Heroi surfboards and many more other hats. Our Italy sales rep Tommaso Ortolina and his wife Daniela (who modeled the Seea Laguna Pant) are dear friends in the surf community and introduced us to stores that will be selling Seea in Italy. It was a pleasure to meet Alessandra, the owner of our first Italy account, Eight Ball of Bassano Del Grappa. 

The film crew from Onde Nostre, Luca Merli and Giovanni Sbrokked Barberis swung by to say hello and we talked about the upcoming Seea Spring 2015 video and photoshoot in Italy. The weather has been amazing these days — a great change since rained all summer — but that also means no waves. We are praying for waves! Send us some!

Seea Italy rep Tommaso Ortolina with Gennaro Capasso (partner in the bag line Saline Reliques) models the SanO in coral. 
The guys behind Saline Reliques limited edition bags. 
The energy from Milan Fashion Week was always present and the latest trends and street fashion was a hot topic to discuss. 

For Milan Fashion Week, Seeababe and social butterfly Natalia Resmini did a special collaboration for RedMilk in which her street style illustrations accompanied Candela Novembre's top picks seen on the catwalks during Milan Fashion Week.

Between running around like crazy attending to fashion shows, Betta Dal Bello also styled a shoot inside the RedMilk room that will be on the White Show website in the next few weeks. Keep an eye on our Instagram and Facebook to see the photos posted!

Candela Meets for RedMilk Magazine. Illustrations by Natalia Resmini.

Candela Meets for RedMilk Magazine. Illustrations by Natalia Resmini.

Candela Meets for RedMilk Magazine. Illustrations by Natalia Resmini.

At the end of a great trade show on Sunday night, Redmilk had a party to celebrate their second print issue at the beautiful hotel Maison Borella. The awesome Larry Gus was playing and we had the best time because we LOVE to dance! Dance along with us to the amazeballs music video below!

Congrats to the second print issue of RedMilk! 
Beautiful Hotel Maison Borella, site of the RedMilk party.

Fabiola Di Virgilio, founder and creative director of Redmilk dances to Larry Gus! 

Be ahead of the curve by checking out our top favorite street outfits seen in Women's Wear Daily, Vogue, Harper's Bazaar and New York Magazine.

Seea fans know Amanda's discerning eye for color and print — next Spring it's all about bright primary colors and vintage-esque geometric prints in fresh color combos. Not all Italian women were in dangerously high heels. Many proved to be experts at balancing effortless comfort and style, as seen in the new "it" outfit: structured skirts worn with a T-shirt and sneakers, and all the yummy slouchy sweaters and crazy Birkenstocks. Feast your eyes on out all the looks below.

Seea loved the saturated primary colors in Milan street style. Photos by Harper's Bazaar and Vogue

You know how much we love prints on prints! Our favorite vintage-esque renditions here in geometric, polka dots and fresh color combo. Photos by New York Magazine, Harper's Bazaar, WWD and Vogue

Slouchy knit sweaters, sneakers and Birkenstocks don't sacrifice style for comfort. Photos by WWD and New York Magazine


Older Post Newer Post


Leave a comment

Please note, comments must be approved before they are published

Join the Seeababes Surf Club!

Be in the know. New arrivals, exclusive sales, awesome surf videos, and more!