Introducing the Seea x The Royal Hawaiian Hotel Exclusive Rashguard

Seea is honored to announce a special collaboration rashguard with the famous “pink palace,” The Royal Hawaiian Hotel and Waikiki Beach Services, the oldest running beach service and surf school on Waikiki since 1955, in Honolulu, Hawaii.

Covering ten acres of prime Waikiki beachfront, the site of The Royal Hawaiian holds a special place in Hawaiian history. Before foreign visitors frequented the islands, Waikiki was home to Hawaiian royalty and chiefs. Since the day The Royal Hawaiian Hotel opened in 1927, the original six-story, 400-room structure fashioned in the Spanish-Moorish style of architecture has attracted the most elite of guests including an array of pop culture legends: the Rockefellers, the Beatles, heads of state and celebrities Marilyn Monroe, Natalie Wood, Dean Martin and Shirley Temple during the golden age of Hollywood.

Traci Bush, operations manager for Waikiki Beach Services — which runs the beach and pool for The Royal Hawaiian Hotel — discovered Seea on a surfer in Waikiki. “One of our beachboys spotted a fellow surfer wearing a Seea rashguard in the lineup and thought it was a very original-looking top. He asked where she got it from, we looked up the brand online and we were immediately in love!” says Bush, who grew surfing in Waikiki.

The beachboys and girls working for Waikiki Beach Services come from a long line of expert watermen, famous for their talents in the ocean and beloved for their generosity and aloha. The iconic Duke Kahanamoku and his ‘Waikiki beachboys’ were the first beachboys to work from The Royal Hawaiian, and were known as the ambassadors of aloha.

Designer of Seea, Amanda Chinchelli was honored to be given the opportunity to translate the hotel’s illustrious legacy into a special rashguard for surfers in Hawaii.

"The Royal Hawaiian and famous Waikiki beach combined was an epicenter for surf culture in Hawaii during that glamorous 1950s-1960s era, which is at the heart of Seea's inspiration. Being able to experience the hotel's historic architecture in person, surf Waikiki’s gentle waves, and then create a special rashguard using the distinctive pink color felt like a match made in heaven," Chinchelli says.  

Bush was delighted with the outcome of the collaboration and how it honored The Royal Hawaiian.

“We love everything about Seea—it’s whimsical, fun, one-of-a-kind, girly, functional—everything we want in something we are going to wear when we surf,” Bush says. “Each type of guest to Hawaii looks and wants something to wear and remember this place by, and we thought what could be better than a rashguard they could wear in and out of the water that is inspired by the colors and architecture of the hotel they love?”

The Seea x Royal Hawaiian rashguard will be available at the two Waikiki Beachboy shops — one inside The Royal Hawaiian Hotel and the other inside The Sheraton Waikiki — as well as

For more information about the collection or to request interviews with Seea or Traci Bush with Waikiki Beach Services, please contact us.

About Waikiki Beach Services
Waikiki Beach Services (WBS) has been in business since 1955, the oldest running beach service and surf school on Waikiki Beach. WBS is honored to work with The Royal Hawaiian; our goal is to share and perpetuate our love for Waikiki, the ocean around us and the arts of surfing and outrigger canoe surfing with our guests. WBS owns and operates two “Waikiki Beachboy” boutiques, one on the grounds of The Royal Hawaiian and the other at The Sheraton Waikiki. The shops sell an array of merchandise — everything from one-of-a-kind rashguards for heavy surf to sexy itty bitty bikinis to wear while relaxing poolside.