Recently Jeff Yokoyama (of Generic Youth fame), invited us to bring Seea to his small, well curated workshop in Newport Beach, AKA, the Yokishop! Aside from being the main showroom for Generic Youth, Jeff's workshop is also the creative nexus for Yoki's Garden, an amazing project involving the repurposing of used USC athletic gear into anything from T-shirts and shorts to overstuffed bean bags. We were excited to meet and talk with Jeff, and flattered to be given such a prominent display within the store!! Much aloha to Jeff and Scott for the support!
If the Yokishop wasn't enough coolness per square foot, this small section of the West Coast Highway got that much cooler when the boys from Almond Surfboards moved in next door! With their grand opening just behind them, Dave and his brother Jeffrey have created a hotbed of fine surfboards, craftsmanship, and design, perfect for the logging connoisseur. We were particularly impressed by the hand crafted bike and surfboard displays, stylishly cantilevered for optimum visual effect. Nice job guys, and best of luck in the new location!!