Letterpress has been around for a long time now - since the year 1440 to be exact - but like many other artisan crafts cast aside by more efficient processes and machines, letterpress printing is a true art, which when mastered, produces goods of quality, unmatched by the mainstream printing processes of today.
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| Our hangtags are made by Mr. Colt Bowden. You can watch a video Colt working on his antique press here. |
We punch and rivet each tag by hand. As you can imagine, this also takes some time. It's pretty mindless work that goes over best with a buddy and a beer.
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| Brian and Kris knocking out a few hundred tags! |
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| The final product, complete with a hair band for your next surf session! |
All told, Seea's letterpress hangtags serve the same purpose as all other hangtags. They display our logo, let you know where our products are made, and will be marked with a price tag from your favorite local retailer.
To us, however, they have become a small symbol of our beliefs, and represent another chance to support a small business owner in the pursuit of their own art. Truly they are out-of-the-ordinary everyday objects.
Our sincere respect and thanks goes out to Colt Bowden, for his dedication to a lost art, and his support of our efforts to manufacture our own dreams.